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MADFINGER Interview: Tom Nawar

MADFINGER Interview: Tom Nawar

Hi there! Could you please tell us who you are and what do you do at MADFINGER Games?

  • Cheers, I’m a punk who loves sex, drugs and video games, and my position at MADFINGER Games is the Brand Manager for Dead Trigger 2, Unkilled and Monzo. 
  • I get to tackle many fun and creative responsibilities like planning and organizing in-game events to bring more fun for our players, creating content for our socials, supporting the players' Facebook groups, communicating with our players on a less formal level (gamer2gamer), supporting our sale promotions including push notifications and in-game mails, managing Public Relations for the whole company, helping out our HR by writing MADFINGER Games news for radio broadcasting etc. etc.

How did you land a job like this? What’s your background?

  • I am an engineer of metallurgy with an additional speciality in Quality Control management :D I first played Wolfenstein 3D at my university, and this was the first seed of my love for games that is now a flower in full bloom. But anyway, I was always interested in the marketing and media world. Soon after my university studies, I started working as a PR manager at the Prague Roxy club in the wild '90s. I don't remember much from this period of time, but don’t ask me why…
  • Besides other things, I was and still am a DJ at Radio 1, and also a bit of a journalist, since I wrote many video game and music reviews for the Report magazine. So when I was asked to help with PR in this marvelous studio, I only had one answer. I said YES, and with great pleasure. 

So what does your typical day at work look like? What are you mostly working on?

  • My day starts with a good coffee and a cigarette. This ritual usually brings out many ideas for current tasks and even for the more strategic plans as well. My work week is pretty organized, so on Monday, I spend my whole time preparing social media content for Dead Trigger 2, Unkilled, and Monzo. It includes creating weekly contests and news topics that bring fun and useful info for our players. I am the only freak in the studio (Dead Trigger 2 players know me as Psycho, my nickname inspired by a character from Crysis) who is chatting with our players in the comment section, answering their questions, and sharing gameplay experience. And I love it!
  • Tuesday, I start to prepare the communication support for our weekend sale promotions, which includes writing push notifications and scheduling. Same for in-game messages informing our players about good deals.
  • Wednesday till Friday is my time to invent, prepare, test, and schedule all in-game events for the next week, like tournaments, warfares or other special events. Besides that, I also work on the news for the radio, make data-driven analyses for my plans, manage the contest winners and rewards distribution, and update all the “red tape” crap, which has one positive effect - I have all my tasks in the same place. On top of that, I maintain our media database, speak with my friends from the media, and educate myself by reading many different video game industry reports and checking our market competitors.

What would you say are the biggest challenges that you have to overcome? Are you still having fun at work?

  • Sometimes our game projects in the Unity editor weren't as stable as I needed, so my biggest challenge was solving the problems with the editor. Some production tasks in it are pretty complex, and you really need to stay very focused to set everything correctly. And even if you do everything well, the system surprises you, and suddenly nothing is working as it should. Unfortunately, I am not a coder, so I have to depend on the programmers' help, which pains me a lot, but I refuse to give up!
  • When it comes to having fun, I have one example for all. Testing different weapon settings to find the best and most unique gunplay experience. We have a very, very complex system of setting our weapons with dozens of parameters and combinations that can bring almost unlimited variations. Testing it in many different environments with different enemies represents one of the greatest pleasures at work for me.

And what about games? What are some of your favorite ones, both new and old?

  • There are 2 “initial” games that made me a gamer with more than 30 years of experience. Doom and Deus Ex. I am a single player, exploration and story-driven kind of gamer, but sometimes I love to play other genres. For example, strategy games like Company Of Heroes. 
  • But my favorite games of all time will always be the S.T.A.L.K.E.R. series. I played it many times, and I don't intend to stop anytime soon. The Zone is my second home. Cheeki Breeki!
  • Also, I would love to share my experience with Half-life Alyx. It was so good that I have no words to describe it. I deeply respect the creators of this game because they gave me hope that one day we will play incredible games in virtual reality.
  • Besides that, I am a big fan of zombie games, and in my Top 5, you can find titles such as the first Last Of Us, Dying Light, and Days Gone. In general, I play approximately 80% of all the triple-A games coming out, which is kind of strange because they represent the mainstream, while in the music world, I am strictly an “underground dope” listener.
  • And what about mobile games? I tried many, but there are very few good shooters with nice graphics and smooth control systems. Eventually, I gave up on it, and I only play our games because I still consider them the best in the genre. 

Any other hobbies or interests outside of gaming?

  • I love God, my beautiful GF, people, life, and nature. I've been listening to music since my childhood. I love it, I breathe it, and without it, I would suffocate.
  • I like movies and directors like La Nouvelle Vague, Jarmusch, Allen, Lynch, Akira, Tarkovsky, Der Himmel über Berlin, Star Trek, Star Wars and many more.
  • I love comic books, everything from Moore, Miller, Aaron, Azzarello, Mignola, Jodorowsky, and Rychlé Šípy…
  • And I love running & relaxing in the forest.

Thanks a lot for the interview!

MADFINGER Interview: Tom Nawar

All rights reserved. “MADFINGERGAMES”®️

MADFINGER Games, a.s., principal place of business at Škrobárenská 502/1 617 00 Brno, Czech Republic, Company ID: 29217008
registered at Regional court of Brno, section B 6093
All rights reserved. “MADFINGERGAMES”®️

MADFINGER Games, a.s., principal place of business at Škrobárenská 502/1 617 00 Brno, Czech Republic, Company ID: 29217008
registered at Regional court of Brno, section B 6093